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IP Readings & Articles

Safeguard Your Startup With An Intellectual Property Strategy

Why you need to formulate an IP strategy for your business to provide a strong foundation for future growth, expansion and investment, and potentially...

The Importance of Trademark Searching

It takes time, resources and money to create and launch distinctive and effective brands. But how can you be sure that the brand name you have chosen ...

What are Patent Trolls?

IN FOLKLORE trolls terrorise goats and children. Online, they post abusive messages about people they have never met. In the world of intellectual pro...

What Should You Do About Copycat Competitors?

When someone's just replicated your product, what you should do first is get on the phone and show 'em whom they're messing with.Competition is usuall...

How to Apply for a European Patent

1 Before applying for a European patentFirst, it is important to know what inventions and patents are.An invention can be, for example, a product, a p...

Should I File an Intent to Use Trademark Application?

You’ve come up with the perfect name for a new business or product. Amazingly the name is still available and you’re eager to stake your claim on it n...

Good Trademark Candidates

The following is a list of types of businesses which should consider registering portions of their corporate name, trade name, or product names as tra...

How to use your Trademarks correctly

To protect your trademark's value and keep it alive, it is critical that owners of marks understand that there is a correct way to use, display and se...

What makes a good Trademark?

The only way to make a good trademark is to know when you need to trademark. There are numerous different business situations that call for the protec...

Trademark NICE Classification

The Nice Classification is a short name for International Classification of Goods and Services (ICGS) for the Purposes of the Registration of Marks es...