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Trademark Registration

A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to distinguish its products or services from those of other entities, and to identify for consumers that the products or services on or with which the trademark appears originate from a unique source, designated for a specific market. 

A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. There is also a range of non-conventional trademarks, which do not fall into these standard categories, such as those based on color, smell, or sound. 

The term trademark is also used informally to refer to any distinguishing attribute by which an individual is readily identified, such as the well-known characteristics of celebrities. When a trademark is used in relation to services rather than products, it may sometimes be called a service mark.

Advantages of Registering a Trademark

A. Greater Protection

1. Registration protects a company's name or logo, which is often a company's most valuable asset; 

2. The trademark owner receives exclusive nationwide ownership of the mark;

3. Registration decreases the likelihood of another party claiming that your trademark infringes upon their trademark;

4. Registration provides official notice to others that a trademark is already taken; consequently, a company that later adopts a confusingly similar trademark can not claim ignorance of the mark; 

5. The trademark owner obtains the future right to make the mark "incontestable," which provides conclusive evidence regarding the validity of the mark and of the registrant's exclusive right to use the mark; and

B. Greater Deterrence

1. The trademark owner obtains the right to put a , after the mark, alerting others to your registration and preventing the defense of innocent infringement; 

2. The trademark will appear in trademark search reports ordered by others, likely discouraging others from proceeding with the registration of the same or similar mark; and

C. Greater Remedies

1. Registration grants the trademark owner the right to recover up to triple damages and attorney's fees from an infringer; 

2. The trademark owner receives the presumption of being the valid owner of the mark;

3. A registration increases the likelihood of the successful filing of a dispute resolution policy for an infringing Internet domain name; and

4. The trademark owner has an automatic right to sue in federal court. 

How can we help you with your Trademark Registration

To obtain complete details on trademark prosecution, requirements and charges, please choose the country in the list here.